Hollywood Gold & Silver Exchange Inc.

Doing Business As (DBA): HGSE Corp.

Website: https://www.hollywoodgoldexchange.com

Effective Date: March 12, 2026  |  Last Updated: March 12, 2026

1. Introduction

The hollywoodgoldexchange.com website and its associated services and content (collectively, the “Website”) are owned and operated by Hollywood Gold & Silver Exchange Inc., also referred to by its DBA name, HGSE Corp. (“Company,” “we,” “us,” or “our”). We are deeply committed to respecting and protecting the privacy and security rights of our users and the information you share with us on our Website.

This Privacy Policy (“Policy”) describes how we collect, use, store, share, and safeguard your personal information when you visit our Website at https://www.hollywoodgoldexchange.com, interact with us in person at our retail location, by telephone, by email, or through any other means, or otherwise use our products and services (collectively, the “Services”). This Policy is hereby incorporated into and made part of our Terms and Conditions Agreement.

By accessing or using the Website and our Services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Website or Services. In the event of a conflict between the terms set forth in our Terms and Conditions and this Privacy Policy, the terms of this Privacy Policy will control.

We may update this Privacy Policy from time to time. When we make material changes, we will post the updated Policy on the Website and revise the “Last Updated” date. Your continued use of the Website after such changes constitutes your acceptance of the revised Policy. We encourage you to review this Privacy Policy periodically.

2. Information We Collect

We may collect and process the following categories of personal information in connection with your use of the Website, your transactions with us, and your interactions with our staff:

2.1 Information You Provide Directly

When you create an account, place an order, sell precious metals to us, contact our customer service team, or otherwise interact with us, we may collect the following:

  • Identifiers and Contact Information: First and last name, email address, telephone number, mailing address, billing address, shipping address, country of residence, and date of birth.
  • Government-Issued Identification: A copy of your most recent government-issued photo ID or driver’s license (front and back), as required for orders over $1,001.00 and for in-person identity verification at our retail location.
  • Company Information: Company name and business information, if applicable, for entities transacting through the Website.
  • Financial and Payment Information: Credit card type, credit card number, credit card expiration date, credit card security code (CVV), debit card information, and bank wire transfer details. Note: Credit and debit card payments are processed through a third-party payment processor; we do not store your complete card numbers on our servers.
  • Transaction Information: Details about your purchases, sales, returns, order history, order confirmation numbers, product preferences, and transaction amounts.
  • Communications: Records and content of your correspondence with us, including telephone calls, emails, live chat messages, and any feedback, product reviews, or survey responses you provide.
  • Account Credentials: Username, password, and account preferences.

2.2 Information Collected Automatically

When you visit our Website, we may automatically collect certain information about your device, browsing activity, and interactions, including:

  • Device and Browser Information: Internet Protocol (IP) address, browser type and version, operating system, device type, screen resolution, and language preferences.
  • Usage Data: Pages viewed, links clicked, referring and exit URLs, time and date of access, duration of visit, and navigation patterns on the Website.
  • Cookies and Tracking Technologies: Information collected through cookies, web beacons, pixels, and similar technologies. Please see Section 9 (Cookies and Tracking Technologies) for additional details.
  • Location Information: Approximate geographic location inferred from your IP address or billing address.

2.3 Information from Third Parties

We may receive information about you from third-party sources, including payment processors, identity verification services, fraud detection services, and public databases to verify your identity, process transactions, and prevent fraud.

2.4 Non-Personal Information

We may also gather certain types of non-personal information about your visit to protect the security of our members and the Website or to make our products and services more beneficial to you. Non-personal information is data that cannot be used to identify you individually. If non-personal information is combined with personal information in a way that allows identification, we treat the combined data as personal information.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Processing Transactions: To process, fulfill, and manage your purchases, sales, returns, exchanges, and payments for precious metals and related products, including gold, silver, platinum, and palladium bullion.
  • Identity Verification and Fraud Prevention: To verify your identity, including matching your government-issued ID to your shipping and billing addresses, confirming that the payment method is in the same name as the customer placing the order, and detecting, investigating, and preventing fraudulent, unauthorized, or illegal activity. We capture certain information during the order process that may be used to locate and identify individuals committing fraud.
  • Account Management: To create and manage your account, authenticate your identity, and maintain your order history and preferences.
  • Customer Service: To respond to your inquiries, provide support, handle complaints, and communicate with you about your orders and account via phone, text message, email, mail, or other available means.
  • Order Communications: To send you order confirmations, payment instructions, shipping notifications, tracking information, and other transactional communications related to your purchases and sales.
  • Legal and Regulatory Compliance: To comply with applicable federal, state, and local laws and regulations, including IRS reporting requirements (such as Form 1099-B and Form 8300), anti-money laundering (AML) laws, know-your-customer (KYC) obligations, and United States export laws.
  • Law Enforcement Cooperation: If any Website order is suspected to be fraudulent, we reserve the right to submit all records, with or without a subpoena, to law enforcement agencies and to credit card companies for fraud investigation, and to cooperate with authorities to prosecute offenders to the fullest extent of the law.
  • Marketing and Promotions: To send you newsletters, promotional communications, product updates, market alerts, and information about special offers and giveaways, where you have opted in or where otherwise permitted by law. You may opt out of promotional communications at any time.
  • Website Improvement and Analytics: To analyze usage trends, monitor Website performance, improve user experience, personalize content, and develop new products and services.
  • Protecting Our Rights: To enforce our Terms and Conditions, protect the rights, property, or safety of the Company, our customers, or others, and to exercise or defend legal claims.

4. How We Share Your Information

We do not sell your personal information to third parties. We may share your information only in the following limited circumstances:

  • Service Providers: With trusted third-party service providers who perform functions on our behalf, such as payment processing, shipping and logistics (including USPS and other nationally recognized carriers), email delivery, website hosting, data analytics, fraud prevention, and identity verification. These providers are contractually obligated to protect your information and may only use it for the purposes for which we disclose it to them.
  • Legal Obligations and Law Enforcement: When required by law or in response to lawful requests from public authorities, including to comply with a subpoena, court order, government investigation, or other legal process. This includes IRS reporting obligations (e.g., Form 1099-B, Form 8300) and cooperation with law enforcement in fraud investigations. We reserve the right to submit records to law enforcement agencies and credit card companies when fraud is suspected, with or without a subpoena.
  • Business Transfers: In connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy proceeding in which personal information may be transferred as a business asset. We will provide notice before your personal information becomes subject to a different privacy policy.
  • Protection of Rights: To protect and defend the rights, property, or safety of the Company, our customers, or others, including enforcing our Terms and Conditions and other agreements.
  • With Your Consent: In any other circumstance where we have your explicit consent or at your direction.

We do not provide personal information to data brokers. Any aggregated or de-identified data that does not identify any individual may be disclosed without restriction.

5. Identity Verification and Fraud Prevention

To protect our customers and our business, we implement identity verification and fraud prevention measures as described in our Terms and Conditions:

  • For orders exceeding $1,001.00, we require all customers to email a clear copy (front and back) of a government-issued driver’s license or ID card. The address on the ID must match the shipping address and the billing address of the credit or debit card used.
  • The billing address on the credit or debit card used for payment must match the shipping address entered at checkout. Orders where these addresses do not match cannot be placed through the Website.
  • The payment method used must be in the same name as the customer placing the order. Orders where the payment name does not match the customer’s name and presented ID will not be processed, shipped, or released.
  • For orders requiring in-person pickup at our retail location (e.g., orders with P.O. Box or third-party mailbox addresses), the customer must appear in person with a valid government-issued photo ID matching the name on the order.
  • We capture certain information during the order process, including information used to detect and investigate suspected fraud. We reserve the right to cancel, delay, refuse to ship, or recall orders if fraud is suspected.

Identity documents provided to us are used solely for verification and fraud prevention purposes and are handled in accordance with this Privacy Policy.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, to provide our Services, to comply with our legal obligations (including tax, regulatory, and financial record-keeping requirements under federal and state law), to resolve disputes, and to enforce our agreements. When personal information is no longer needed for these purposes, we will securely delete or anonymize it in accordance with applicable law. Certain financial and transaction records may be retained for minimum periods as required by applicable law and regulation.

7. Data Security

We are committed to protecting the security of your personal information. We implement and maintain reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, use, alteration, disclosure, or destruction. These measures include:

  • Secure Socket Layer (SSL) encryption for data transmitted between your browser and our Website. You can verify our secure connection by the “https://” prefix on all pages of our Website.
  • Encryption of sensitive financial data in transit and at rest.
  • Access controls limiting employee and contractor access to personal information on a need-to-know basis.
  • Regular security assessments and monitoring of our systems and infrastructure.
  • PCI-DSS compliant payment processing through trusted third-party payment processors. We do not store your complete credit or debit card numbers on our servers.
  • Discreet packaging for all shipments — our return address and packaging do not indicate the valuable contents of the package.

While we take commercially reasonable steps to protect your information, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee absolute security, and you provide your information at your own risk.

8. Payment Security

We accept the following payment methods: credit cards, debit cards, and bank wire transfers. We do not accept prepaid cards, convenience checks, cash on delivery, or third-party checks. Credit and debit card payments are processed securely through a PCI-compliant third-party payment processor. We do not have direct access to or store your complete credit or debit card information on our servers. By choosing to pay with a credit or debit card, you authorize Hollywood Gold & Silver Exchange Inc. to authorize and capture your payment prior to shipment. All payment data is handled in compliance with the Payment Card Industry Data Security Standard (PCI-DSS).

9. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies (such as web beacons, pixels, and tags) to enhance your browsing experience, analyze website usage, and deliver relevant content and advertising. Cookies are small data files placed on your device when you visit our Website.

Types of Cookies We Use:

  • Strictly Necessary Cookies: Essential for the Website to function properly, including enabling you to navigate the site, use the shopping cart, and complete purchases.
  • Performance and Analytics Cookies: Help us understand how visitors interact with our Website by collecting anonymous usage data. We may use services such as Google Analytics to analyze traffic and usage patterns.
  • Functionality Cookies: Allow the Website to remember choices you make (such as language or region) and provide enhanced, personalized features.
  • Advertising and Marketing Cookies: Used to deliver advertisements relevant to your interests and to measure the effectiveness of advertising campaigns. Third-party advertising partners may place cookies on your device to track your browsing activity across websites.

You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling certain cookies may affect the functionality of our Website. We respond to legally recognized universal opt-out signals, such as the Global Privacy Control (GPC). By continuing to use this Website, you accept our use of cookies as described in this Policy.

10. Third-Party Links and Services

Our Website may contain links to third-party websites, services, or social media platforms that are not owned or controlled by us. This Privacy Policy does not apply to those third-party sites. We are not responsible for the privacy practices, security, content, or any advice or marketing provided by any third party, or any third-party links posted on the Website. We encourage you to review the privacy policies of any third-party sites you visit.

11. Email, SMS, and Other Communications

When creating an account or placing an order on the Website, you agree to receive email and/or text notifications. By creating an Account, you agree that we and our designees and agents may contact you by any available means, including by phone, text message, email, and by mail.

Communications may include order confirmations, payment instructions, shipping notifications, tracking information, account updates, market alerts, newsletters, promotional offers, and information about special sales and giveaways.

You can opt out of promotional notifications at any time by following the unsubscribe instructions in the communication, by contacting us directly, or by adjusting your account settings. Please note that even if you opt out of marketing communications, we may still send you transactional and service-related messages relating to your account, orders, and legal obligations.

12. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information:

  • Right to Access: You may request information about the personal data we have collected about you.
  • Right to Correction: You may request that we correct inaccurate or incomplete personal data.
  • Right to Deletion: You may request that we delete your personal data, subject to certain legal exceptions (e.g., records required for regulatory compliance, tax reporting, or fraud prevention).
  • Right to Portability: You may request a copy of your personal data in a structured, machine-readable format.
  • Right to Opt Out: You may opt out of the sale or sharing of personal information, targeted advertising, and certain profiling activities.
  • Right to Restrict Processing: You may request that we limit the processing of your personal information under certain circumstances.
  • Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

You must ensure that the information you provide through your account is truthful, current, complete, and accurate. You have an ongoing duty to update your account information if and when that information changes.

To exercise any of these rights, please contact us using the information provided in Section 18 (Contact Information) below. We may ask you to verify your identity before processing your request. We will respond to verifiable requests within the timeframes required by applicable law.

13. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These include the right to know what personal information we collect, use, disclose, and sell; the right to delete personal information; the right to correct inaccurate personal information; the right to opt out of the sale or sharing of personal information; and the right to limit the use and disclosure of sensitive personal information.

We do not sell your personal information as traditionally defined. However, to the extent that certain data-sharing activities (such as the use of advertising cookies or sharing data with advertising partners) may constitute a “sale” or “sharing” under the CCPA/CPRA, you may opt out by clicking the “Your Privacy Choices” link on our Website, by contacting us, or by enabling a recognized universal opt-out mechanism such as the Global Privacy Control.

To submit a verifiable consumer request, please contact us at the information provided in Section 18. You may also designate an authorized agent to submit a request on your behalf. We may require you to provide at least two pieces of personal information to verify your identity.

14. Nevada Privacy Rights

If you are a Nevada resident, you have the right to opt out of the sale of certain personal information to third parties who intend to license or sell that information. We do not currently sell your personal information as defined under Nevada law. If you wish to submit an opt-out request, please contact us using the information in Section 18.

15. Other State Privacy Laws

Residents of states with applicable consumer privacy laws (such as Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others) may have rights similar to those described in Section 12. To exercise any rights available to you under your state’s privacy law, please contact us using the information in Section 18.

16. Children’s Privacy

Our Website is not directed to persons under the age of eighteen (18). We will not knowingly collect personally identifiable information from children under the age of eighteen (18). If we inadvertently collect such personally identifiable information, we will delete it in accordance with our security protocols. Individuals under eighteen (18) but at least thirteen (13) years of age must have their legal guardian review and consent to our Terms and Conditions before using the Website. Any minors under the age of thirteen (13) are prohibited from utilizing the Website and related services. If you believe we may have collected information from a minor, please contact us immediately.

17. International Users and Data Transfers

Our Website is operated from the United States, with our retail location in Los Angeles, California. Each product sold by Hollywood Gold & Silver Exchange is subject to all United States export laws. If you access our Website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence. By using our Website and providing your information, you consent to such transfer, storage, and processing.

If you are located in the European Economic Area (EEA) or the United Kingdom, you may have additional rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, erase, restrict processing, data portability, and the right to object. To exercise any of these rights, please contact us using the information provided in Section 18. You may exercise your GDPR rights by submitting a verifiable data subject request, which must include your full name, email address, and attestation of your citizenship or residency in the EEA.

18. User-Generated Content

Our Website may allow you to submit reviews, testimonials, feedback, or other user-generated content. Any content you submit may be publicly visible on our Website and accessible to other visitors. We do not guarantee the confidentiality of any user-generated content. User reviews are the opinions of their respective authors and are not the opinions of Hollywood Gold & Silver Exchange. User-generated content may be published, used in advertisements, shared, or hosted on third-party websites associated with Hollywood Gold & Silver Exchange. By submitting content, you grant us a non-exclusive, royalty-free license to use, display, and reproduce that content in connection with our Services. Please do not include sensitive personal information in any publicly posted content.

19. Governing Law and Dispute Resolution

This Privacy Policy, and any dispute arising out of or related to it, shall be governed by and interpreted in accordance with the laws of the State of California, without regard to conflict of laws principles. Any disputes relating to this Privacy Policy, including any breaches in security or privacy, will be subject to the dispute resolution and binding arbitration provisions set forth in our Terms and Conditions, including confidential binding arbitration held in Los Angeles, California, in accordance with the Rules of the American Arbitration Association.

20. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will post the revised Privacy Policy on our Website with an updated “Last Updated” date and may provide additional notice. Your continued use of our Website and Services following the posting of changes constitutes your acceptance of those changes. We encourage you to review this Privacy Policy periodically.

21. Contact Information

If you have any questions, comments, or concerns about this Privacy Policy, our data practices, or if you wish to exercise any of your rights described herein, please contact us at:

Hollywood Gold & Silver Exchange Inc.

DBA: HGSE Corp.

Address: 7095 Hollywood Blvd. Suite 102, Los Angeles, CA 90028

Phone: (323) 645-7828

General Inquiries: info@hollywoodgoldexchange.com

Orders & Customer Service: orders@hollywoodgoldexchange.com

Hours of Operation: Monday – Friday 10:00 AM – 6:00 PM  |  Saturday 10:00 AM – 5:00 PM